diff --git a/src/cli/utils/utils.go b/src/cli/utils/utils.go
index 9e829bf05..f22583c80 100644
--- a/src/cli/utils/utils.go
+++ b/src/cli/utils/utils.go
@@ -144,7 +144,7 @@ func SendStartCorsoEvent(
 ) {
 	bus, err := events.NewBus(ctx, s, tenID, opts)
 	if err != nil {
-		logger.Ctx(ctx).Infow("analytics event failure", "err", err)
+		logger.CtxErr(ctx, err).Info("sending start event")
 	}
 
 	bus.SetRepoID(repoID)
diff --git a/src/internal/events/events.go b/src/internal/events/events.go
index ed4cc5b05..da7f8cfe3 100644
--- a/src/internal/events/events.go
+++ b/src/internal/events/events.go
@@ -138,7 +138,7 @@ func (b Bus) Event(ctx context.Context, key string, data map[string]any) {
 				Set(tenantID, b.tenant),
 		})
 		if err != nil {
-			logger.Ctx(ctx).Debugw("analytics event failure", "err", err)
+			logger.CtxErr(ctx, err).Debug("analytics event failure: repo identity")
 		}
 	}
 
@@ -149,7 +149,7 @@ func (b Bus) Event(ctx context.Context, key string, data map[string]any) {
 		Properties: props,
 	})
 	if err != nil {
-		logger.Ctx(ctx).Info("analytics event failure", "err", err)
+		logger.CtxErr(ctx, err).Info("analytics event failure: tracking event")
 	}
 }